Women are from Venus, but What Can They Tell Us about Mars?
Black Women’s Perceptions of Black Men’s Depression

Principal Investigator: Daphne Watkins Jacobs, PhD
Contact Information: Daphne Watkins Jacobs
Project Dates:  1/2010 – 5/2011
Funding:  Institute for Research on Women and Gender

Description:
By focusing exclusively on black women, the proposed project supplements the work of the current Man up, Man down! project at the Institute for Social Research Program for Research on Black Americans and funded by the Robert Wood Johnson Foundation (RWJF).  A central aim of the Man up, Man down! project is to explore the preferred depression messages and mediums of black men at four community-based study sites. By depression messages we are referring to communication aspects such as appeal (e.g., positive emotional appeal, humorous appeal, threat, or fear appeal) and language tone (casual, formal, persuasive, affirmative, etc…) Depression mediums are the communication intervention materials that are most preferred (e.g., flyers, brochures, web-content, videos, radio spots, billboards, workshops and seminars). Findings from these projects will be used to inform the development of a depression intervention for black men and members of their social support networks.